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To bring about ‘customer orientation’ in all institutions – government, private/public sectors and not-for-profit organizations through research, strategy, personnel selection, training, satisfaction measurement and management of cross cultural issues through acceleration evolution – not revolution.

To be involved in all activities concerning Strategy, Structure, Systems which will bring about CUSTOMER ORIENTATION at all levels in the organization.




> Market Research for industrial and consumer durable products in India. Many projects for MNCs entering India for the first time.
e.g. Sullair Corp. USA; AO Smith, USA; Mitsubishi, Japan.

> Marketing Strategy for companies in India and MNCs operating in India.
e.g. A O Smith, USA; Boehringer Knoll, Germany, Birla white, India; Alfa water Purifiers, India; Gaitonde Leathers, India; Premier Proteins, India, Hamilton Housewares, India


> Sales, Marketing, General Management – Training for companies in India and MNCs operating in India
e.g. Hindalco, Birla Super, Vikram Cement, BASF, Bayer and companies in Hong Kong; Thailand; Malaysia, Singapore, UAE, USA.
e.g. KMI-Hong Kong; Stiebel Eltron, Thailand; NMC Group, UAE; Timken Bearings, USA.


> Customer Satisfaction Measurement
In association with Qimpro (Quality Consultants) for some companies.

e.g. Bank of America; Hindalco.


NETWORKING: MAS Group has associations with:


> SKP Consulting – who help with
taxation; financial consulting; and physical setting up of production facilities (including land acquisition)

> Best Prax Club – To set world class standards in all areas of management and create a world-class organization.


> Associates in 14 countries – USA, Europe, Asia to provide a global span of assistance.


> Cross Cultural Training for a globalised world.


In India for companies like Arvind Mills & Mafatlal Textiles.


In USA for companies like Timken Bearings, 


and with personal coaching for CEOs.




In India
MAS have been consultants for periods ranging from one year to ten years, for leading companies in India in the pharmaceutical, cement, pesticides, chemicals, aluminium, textiles, and consumer durables industries.Some of the leading conglomerates and companies in India, such as the Tata Group, the A. V. Birla and B.K. Birla Groups, BASF, Boehringer Manheim, Hoeschst, Rallis India and others have been assisted with inputs in areas of either Market Research, Marketing consulting, Organization Structuring, Training and Development.


In Asia /Africa
MAS help to reorient the marketing strategy for one of the largest cotton textile mills in Nigeria. For the first time a branded product was introduced, followed by a marketing campaign to a segmented market, in selected geographical areas. This was the first experiment, and successful too, in branding textile products in Nigeria.

MAS help in the training and development of management consultants in Sri Lanka in the area of consultancy skills, under a three year contract.


MAS has done market research and market potential assessment for artificial sweeteners for a large corporation in Japan. Based on this recommendation, the company successfully entered the market


In US /Europe

MAS has helped in organization structuring and in training the sales force in selling skills and sales management skills, for a large HMO in Chicago, USA.

MAS do market research for cast iron forgings for a client from Italy. The research was done using the survey method. Since the project was found to have good potential, the client was encouraged to move ahead. A collaborator was identified and a joint venture project of approximately $8 million went into production near Chennai, in South India.


MAS do a market scan using secondary research for waste water evaporators for a client in the USA. A recommendation saying the market was not attractive enough at this point, saved the company money on any further research as well as potential losses from their planned $10 million investment.


You cannot be GLOBAL without a INDIA presence

Can you afford to ignore India?
· Are you interested in entering the Indian market?
· Do you need help from a team of experts who have known success and failure and can help you with the lessons learned?


India and China are the two largest markets in the world. They are also among the world’s most heterogeneous and complex markets. They are markets within markets, within markets!
This is what we can do to help you increase your chances of success:

… and MAS can help you here!

Market Scanning:

* To assess whether the market is mature enough to accept a new product or service.


* Do a check on Arthur Felton’s Three-Stage Formula:
     Is there a need but no market?
     Is there a market but no customer?
     Is there a customer but no salesperson?

Competitive Intelligence:
Who are the important players in the market? What are their stated plans? What are customer perceptions about their offerings?

Market Research:

Qualitative or quantitative market research can be conducted in specific locations, or on an all-India basis. MAS is among the few companies in India having qualified personnel to conduct market research for highly technical industrial products.

Feasibility Studies:
If the market research is positive, then feasibility studies can be done to give the new entrant a roadmap for further action.


Development of Business Policy and Marketing Strategy:
Based on the feasibility study and government policies (present and anticipated), the client is helped in developing appropriate business policies and marketing strategies.

Identify Collaborators:
A collaboration route often facilitates entry of transnationals into developing countries. The initial hiccups resulting from an unfamiliar environment are minimized, or avoided. However, selecting the right collaborator needs considerable expertise borne out of experience. This is offered to the client to help smoothen the entry path.

Assistance in Implementation (Organisation Structuring, Selection and Training of personnel):
We believe that ‘only’ the preparation and presentation of a report and subsequent exiting cannot be the action plan of a modern day consulting company. We therefore go beyond the written document and ‘hand-hold’ Companies in the initial implementation stage, until they gain the expertise and confidence “to walk alone”.

Cross-Cultural Issues:
Too many transnationals have done everything right according to the text book. Yet, they failed in the market, because they misunderstood the local ethos, whether in Mexico, India or Japan. We help clients bridge this gap and avoid the land-mines.

Independent Customer Satisfaction Surveys:
We conduct surveys for clients, through personal interviews, telephone, or mail, as may be appropriate. These are followed up with Recommendations and a plan for corrective action.


In-company training :
At all levels of the organization on a continuous and sequential basis to ensure:
· Smooth management of change
· New styles of management with a focus on collaboration and networking using the concept of constructive disobedience.

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